9 Tips to Help You Master Kentico Lead Scoring

Sales and marketing teams love lead scoring because it helps them determine the sales-readiness of a lead. Or in another words, lead scoring allows sales team to assign points to leads in order to rank them in terms of "cold", "warm", or "hot". The more hot leads the better right?

The Kentico online marketing solution allows admins of a site to easily put a lead scoring system in place. It works by allowing a marketer or developer to create a rule that calculates a point value for each visitor's activity or behavior on the site. Defining these rules in Kentico is a pretty straightforward process, but there are a few gotchas. Whether or not you are currently using this functionality on your site, keep reading to find out some tips on how you can master Kentico lead scoring to benefit your organization.

Read more »