Handle 3rd Party Analytics Scripts in a GDPR World with Kentico EMS

With the May 25th 2018 GDPR deadline looming it seems like every third email in my inbox is about either a privacy policy change, or a client asking for information about how to handle GDPR on their Kentico website. More than one of those emails have asked me how to handle GDPR compliance when it comes to analytics tracking scripts like Google Tag Manager, Universal Analytics, or Marketo. This is a bit of sticky situation in my mind because the personal data is not exactly stored in the Kentico website, but the website definitely serves the JavaScript code that starts to track the person. As far as I can tell, this is still very much a GDPR issue to deal with that you can't just ignore if you want to stay in compliance.

Now, Kentico 11 has a great new Data Protection app that makes it easy to handle GDPR compliance compared to most CMS's. However, the fully built in features are targetted mostly at Kentico functionality like Kentico E-Commerce, Kentico Analytics, and Kentico Activity Tracking. So I thought I would try out the new Data Protection functionality of tracking and applying consents on third party services instead. Keep reading to find out how easy it is to integrate these services with the Kentico to achieve GDPR compliance.   

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