Jun 01

How to Increase Subscribers on Your Kentico Website with Marketing Automation

In this quick How To guide, I will show how you can increase your subscriber count using the power of Marketing Automation via built-in Kentico functionality. The best part about this solution is that there is no custom code required. That's right, all you have to do is follow these simple steps to help generate more subscribers for your digital marketing efforts which should in turn get you more leads from your Kentico website.

Read more »

Sep 14

Anonymous Blog Post Notifications using Advanced Workflow in Kentico CMS–Part 2

This is the second part of the blog post series that wraps up the whole idea and focuses on the Newsletter portion of the solution. If you did not read the first post of the series, please be sure to read part 1 of Anonymous Blog Post Notifications using Advanced Workflow in Kentico CMS.

Read more »

Sep 14

Anonymous Blog Post Notifications using Advanced Workflow in Kentico CMS–Part 1

Kentico CMS has many different ways to handle content notifications in the form of email alerts. You can use the built in notification gateways, various subscription web parts, and/or dynamic newsletters. All of these components offer  great solutions to the various scenarios where you want to keep your users up to date on what is going on with the content on your website. Notice the key word I used in that last sentence, users. I am re-enforcing that point because all of the above mentioned components require that a subscriber be a full user account, password and all, in your Kentico website.

Having a user who has a full account on the website works perfectly when it comes to an intranet or membership based web site, but doesn’t always work for someone who is just running a blog or basic company website. Sometimes the whole goal of a personal blog or brochure site is to actually capture an anonymous visitor’s email address without that visitor having to go through the hassle of creating a full fledged account. The less steps the better is usually the rule of thumb. So having a visitor perform a full registration may not be a good thing and could been seen as a barrier to entry.

In this two part mini blog post series I am going to show you how to leverage a few tools that Kentico CMS gives you, out of the box, to create a system to alert anonymous subscribers when a new blog post is created. The solution involves using the built in Newsletter module, Advanced Workflow, and a custom Workflow Action to tie it all together. One other small note, Kentico CMS Ultimate or Kentico EMS are required for all of this to work.

Read more »

Dec 31

Top 5 New Features for Internet Marketers in Kentico CMS 6.0

In this blog post series:

  1. Top 5 New Features for Developers in Kentico CMS 6
  2. Top 5 New Features for Designers in Kentico CMS 6
  3. Top 5 New Features for Content Editors in Kentico CMS 6
  4. Top 5 New Features for Site Administrators in Kentico CMS 6
  5. Top 5 New Features for Internet Marketers in Kentico CMS 6 (this post)

Today we have made it to the last post of the series and will cover what’s new for Internet Marketers. I must admit I am a little behind in finishing this series off, I thought it would be done sooner, but enough with the excuses lets get on with it.

Read more »