Brian McKeiver's Blog

I'm Speaking at Digital Summit Detroit


BizStream and Kentico are proud sponsors of Digital Summit DetroitDigital Summit Detroit features over 40+ sessions on the latest digital trends & best practices from industry educators. The two day event is happening September 22nd and 23rd at the Max M. Fisher Music Center in Detroit Michigan.

Digital Summit gives digital professionals an opportunity to learn directly from the world’s digital industry experts on topics that include Marketing, UX & Design, Search, Content, Mobile, and more. Digital Summit Detroit is part of the Digital Summit series that runs in multiple locations across the country including, Atlanta, Charlotte, Dallas, Denver, Phoenix, Raleigh, and Washington DC.

I am happy to be representing BizStream at the event as a speaker. This time I will be talking about one of my favorite topics, Marketing Automation. I am very excited to share my ideas of a few quick automation steps that should be easy for any marketer to add to their own site, plus get feedback from such a great group of experts and colleagues. BizStream and Kentico are sponsoring the event so If you are attending don’t forget to stop by the BizStream / Kentico booth. We have some fun planned for the booth that I can’t give away yet.  If you haven’t registered and are interested in attending make sure you take advantage of the $50 off registration promo code that we have made available.

Keep reading to see my entire session abstract. Make sure you follow along at the hashtag #DSD15 as well.


My Session at Digital Summit Detroit

See me on stage Wednesday September 23rd at 10:00 am. The full abstract for my session is below. 

Convert more with Marketing Automation

Marketing Automation is complicated, it’s expensive and it’s too frightening if something goes wrong. You may have heard these myths when it comes to one of my favorite tools in today’s digital arsenal. I call those statements myths because Marketing Automation platforms have been increasing easy to use in the last few years, and I have seen good results first hand for companies that utilize MA. Join me to get a better understanding of:

  • See the natural automation first steps.
  • Why having an integrated solution matters.
  • Easy wins that can be setup in a matter of minutes.
  • A few automation ideas to apply on your own sites.


Join BizStream and Kentico at Digital Summit Detroit

Check out the entire main conference agenda to see the other great topics and speakers from around Michigan. If you are attending drop me a line or stop by our booth. And don't forget that both evenings of the conference there happens to be a happy hour planned as well. You will most likely find me there along with a few other BizStream and Kentico resources as well.