Brian McKeiver's Blog

I'm Speaking at Digital Summit Detroit 2016


BizStream and Kentico are proud sponsors of Digital Summit Detroit

Digital Summit Detroit features over 40+ sessions and 50+ speakers on the latest digital trends & best practices from industry educators. The two day event is happening October 11th and 12th at the Cobo Center in Detroit Michigan.

Digital Summit gives digital professionals an opportunity to learn directly from the world’s digital industry experts on topics that include Marketing, UX & Design, Search, Content, Mobile, and more. Digital Summit Detroit is part of the Digital Summit series that runs in multiple locations across the country including, Atlanta, Charlotte, Dallas, Denver, Phoenix, Raleigh, and Washington DC.

I am happy to be representing BizStream and Kentico at the event as a speaker. This time I will be talking about Reducing Churn via Predictive Analytics. BizStream and Kentico are once again sponsoring the event so If you are attending don’t forget to stop by the BizStream / Kentico booth. We have some fun planned for the booth that I can’t give away yet.  If you haven’t registered and are interested in attending make sure you take advantage of the $50 off registration promo code that we have made available.

Keep reading to see my entire session abstract. Make sure you follow along at the hashtag #DSDET16 as well.


My Session at Digital Summit Detroit 2016

See me on stage Tuesday October 11th. The full abstract for my session is below. 

Reduce Churn via Predictive Analytics

Many marketers assume that the number of users with last login date older than 30 days predicts the amount of people who are about to leave your site. Often times this metric is referred to as churn. What if we could predict churn, and do something about it before those users abandon the product or service offering. Join me to see how you can:

  • Understand why churn is important
  • View activity and behavior data to look for churn indicators
  • Create measurable business rules from those indicators
  • Define the strategy to translate business rules to prediction scores
  • Take action on the highest prediction scores to stop churn


Join BizStream and Kentico at Digital Summit Detroit

Check out the entire main conference agenda to see the other great topics and speakers from around Michigan. If you are attending drop me a line or stop by our booth. And don't forget that both evenings of the conference there happens to be a happy hour planned as well. You will most likely find me there along with a few other BizStream and Kentico resources as well.