Brian McKeiver's Blog

I'm Speaking at Microsoft Ignite 2022


MSIgnite2022Brian.pngI'm happy to announce that I have been selected to speak at Microsoft Ignite 2022..

My session for this conference, "State-of-the-art Search with Azure Cognitive Search", has me excited because Azure Cognitive Search is one of the Azure technologies that I am very passionate about. 


My Session

At the code camp I will be presenting: State-of-the-art Search with Azure Cognitive Search. The full abrstract is below:

We all know that providing a good search experience for website visitors is hard. Everyone expects it to “just” work like Google or Amazon. Maybe there is a better way, maybe we fix this with a little help from some AI.

Join the session to see how you can leverage Cognitive Services with Azure Cognitive Search in your apps. With the newly minted semantic search abilities this technology can provide results that are semantically closer to the intent of original query. For example, can you your search return the right results for a query like "in the last 5 years" or will it just return matches based on those 5 words without any context.

You will also learn how to enhance and enrich search through Cognitive Service Skills like natural language processing, image analysis, entity recognition capabilities. Don't know what those are? Well that's not a problem because you will find out.

You can expect to walk away knowing how to generate your own enrichment pipeline that leverages the power of AI to solve your search woes. Why not use the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade into your site? Maybe AI can make it "just" work.


Side note: This talk also shows off why structured content is so important for powering a meaningful Search experience on your website. So I will be showing off how having a Headless CMS, like, to source search index data is such a powerful combination.  


Register Online for Microsoft Ignite 2022

In person tickets are sold out for the event at the actual Seattle Conference Center, but you can still join us online. You can register for Microsoft Ignite online at any time though as it is a global event.